Candy Crush Could Solve America’s Retirement Problem

Millions of American’s are addicted to Candy Crush including myself at times. The game is so popular that it’s maker, King, just went public and you can now buy their stock! According to CelebrityNetWorth, Candy Crush makes an astounding $3.5 million a day! Mind blown!

So what does Candy Crush and the insane amount of money it makes have anything to do with America’s retirement problem? Everything. If somehow we could get a game as massive as Candy Crush to simply try to help out Americans with their lack of retirement readiness within their highly addictive, cash cow game, America’s retirement problem would shrink dramatically.

How Candy Crush Can Help People With Retirement

Let’s take a couple of ideas and run with them. First off, how many Candy Crush players do you think actually have a decent retirement plan? If they’re anything like the rest of Americans, 57% report having less than $25,000 in household savings and investments (excluding their home and pension benefits) according to Employee Benefit Research Institute. That’s pretty disgusting if you ask me. $25,000 won’t even pay for a single year of a majority of people’s retirement expenses. I’m guessing that you’re planning on being retired for more than 1 year, so something needs to change.

Instead of asking players to like Candy Crush’s Facebook page, King could educate people with quick retirement planning facts. I know it isn’t nearly as exciting, but honestly, who wants to like Candy Crush’s Facebook page anyway? Instead of sending your friends extra lives or extra moves, you could send your friends $1 to fund their retirement accounts if they simply watch a quick 30 second ad about retirement planning.

People Spend A Gross Amount Of Money On Candy Crush

Next, think about the disgusting amounts of money people spend on Candy Crush every day. Personally, I’ve never spent a dime on their game (but I have watched ads to get some extra lives before). Instead of taking 100% of the profits from the ads and people paying for extra lives and special moves (what a horrible financial decision, but that’s for another day), take half of the money and put it into a retirement account for the person.

Better yet, rather than annoying the hell out of three of your friends to give you tickets to move on to the next Candy Crush world, make people increase their 401(k) contributions for each set of worlds. Even if you just increase the percentage by 0.25% per world, people would be contributing more to their 401(k)s than they ever have before. Some might even get an employer match for the first time in their lives.

If Candy Crush wanted to do some good in this world, rather than mindlessly suck away people’s time and money at their computers, iPads and smartphones, they could add an educational aspect to their game that forces people to realize that they’re woefully unprepared for their financial futures. Even just implementing one of these suggestions could help people realize the horrible financial position they’re in and change someone’s life in a very positive way forever.

Stakeholders Want Money – You Should Too

Will King ever take any of this advice? Hell no. They’re out to take as much of your money as possible so they can keep shareholders happy. Maybe you can take a cue from them and realize that you and your family are the largest shareholders in your financial future. Would your future self approve of you wasting money on a silly game when you could be investing for retirement? My future self would never forgive me, especially if I was eating cat food due to my Candy Crush addiction. They didn’t even give me real candy to eat!

Do you play Candy Crush? More importantly, do you save for your retirement? Any other fun ideas King could incorporate into Candy Crush?

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About Lance Cothern

Lance Cothern, a Certified Public Accountant (CPA) licensed in the Commonwealth of Virginia, is the founder of Money Manifesto. You can read more about him here or connect with him on Facebook, Twitter, Google+ or Pinterest.


  1. I thought I bought Candy Crush so you can imagine my surprise when after several levels, it told me I was out of lives and had to buy more. It apparently gets you hooked and then charges you small sums like 99 cents to get 12 more lives or so. That ticked me off so I don’t play it any more. I refuse to pay to play a game I already bought.

  2. Tough love, Lance! It’s what the lack of retirement savers need!

    Do you think we could hire a programmer on Elance to make our own Candy-Crush-like app that has built in recommendations for personal finance?

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