Have you seen the Coke Zero commercial where a kid asks “And…” whenever he gets something and then he gets something even better? If not, here it is!
A kid gets an ice cream cone and when it is handed to him he says “And?…” and then he gets sprinkles and a cherry added on top. A dog rolls up next to the kid (now a teenager) on a skateboard and stops. The kid says “And?…” and then the dog goes into the skate park and does tricks on the skateboard. Fast forward to the now college graduate’s job interview and the interviewer says “Congratulations! You got the job.” to which the graduate responds “And?…” and the interviewer adds stock options. He then goes clothes shopping and tries on a pair of jeans. A seductive woman then says “Those are nice jeans” to which, you guessed it, he replies “And?…” and she says “I get off at 4:00.” Finally he sits down at a table (and this is the advertisement part) and gets a Coke Zero. After taking a drink fireworks go off and he looks at the can about to say “And…” and the Coke slogan Great Taste AND Zero Calories catches his eye and the word “AND” sparkles.
Well apparently it is an effective advertisement if I’m blogging about it but I’m not here to sell you Coke Zero. The advertisement has a point.
It Pays to Ask For More
I can’t count the number of times I’ve gotten something more simply because I asked for more. Don’t get me wrong, I don’t just say “and…” with no reason to back it up and have someone give me free money. You always need a reason and shouldn’t just expect a hand out.
If you have a reason it is so simple to do yet so many people are scared to ask for it. I have saved $120 off my cable bill. After asking my readers Should I Get a Smartphone I decided to go for it and negotiated a $150 Smartphone plus $36 activation fee to $0 and saved $186 in the process. All I had to do was come up with a valid argument and ask. If their first offer wasn’t good enough I asked for more.
What is the Worst Thing That Can Happen?
The sales rep might tell you no. You might end up losing one single business transaction. These results are normally worth the small risk but PLEASE use your own judgment. I don’t want you to be unreasonable or greedy but if there is more on the table I feel like you should go and get it.
Which would you rather do? Sell 6 items for $10 each and lose no sales or sell 5 items for $20 each and lose one sale? You don’t want to lose the business deal of the century because you are being greedy, but losing one $10 sale when you can land 5 other $20 sales and double your money is a clear choice to me.
PLEASE Don’t Be Greedy
What I don’t want you to do is be greedy. Please do not be greedy. Be reasonable and have backup for why you’re worth or deserve more and things should work out. Know the market and know what you, your product, or the product you’re trying to get a discount on is worth.
Do you have an example of when you asked for more and got it? What was your reasoning and was it worth it?