I recently saw one of the most absurd things I think I’ve ever seen to market a product on one of those wonderfully informative TV infomercials. If you buy a Hoveround you get a travel mug absolutely free! Just imagine, when you’re about to go ride your Hoveround down the side walk to your favorite store you can fill up your travel mug and take a drink with you.
It could be a tasty home made latte, a diet or regular soda or, if you want to be really thrifty, you can put water in that free travel mug you received with your purchase. I’m even going to bet that your free Hoveround travel mug will fit perfectly in your Hoveround cup holder… at least there better be one for this awesome product pairing!
All sarcasm aside, what in the world were these marketing executives thinking when they came up with this marketing promotion? Better yet, what in the world were the people who bought a Hoveround for a free travel mug thinking? Let’s investigate the first question before we get to the more absurd second question.
What the Marketing Executives Were Thinking
This travel mug likely costs Hoveround less than $5 so if it sold just 1 additional unit it was more than worth it to them. In fact, they could cover the cost of 599 travel mugs by selling just one Hoveround at $2,995. If the customer buys a more expensive model they could pay for even more travel mugs! Throwing in something this cheap is a no brainer for the Hoveround executives.
In addition to that they got some free advertising out of it. Notice how it was so outrageous I’m blogging about it? How many people do you think told their friends about this crazy stupid offer? I bet I wasn’t the only one…
What Were the People Who Bought a Hoveround Just for a Travel Mug Thinking?
To be honest, they weren’t. That is the only possible answer for it if they bought the Hoveround solely because of the free travel mug offer. Now if they were going to buy one anyway it does make sense to take advantage of this awesomely amazing offer. I mean, wouldn’t you want a free travel mug too?
If the travel mug pushed you over the edge and made you pull the trigger I personally would love to talk to you about your decision. You just paid at least $2,995 for a power wheelchair to get a $5 travel mug. I’d like to reiterate that you could have bought 599 travel mugs for the price of one Hoveround.
The absolute worst case I could see happening with this promotion is if someone got Medicare to pay for the Hoveround and the only reason the person wanted it was the free travel mug… If this is the case we have some serious problems.
Just because you are getting something for free for buying something else doesn’t mean it is a good deal. Would you buy a car if I gave you $500? I bet you have to pay full MSRP to get the $500 but it has to work on someone or else they wouldn’t pull these stunts. Think before you buy and evaluate the whole package for what it is, not for the free thing you happen to get with the purchase that seems really cool.
Have you ever fallen victim to a similar offering or do you have another hilarious story? This example was much easier to see due to the hilarity but there are smaller similar offers all the time! Share your story below to help us all watch out for these tricks!